About Us

Hey beauties,

I’m Kayleigh, and I’m just a girl from Brighton with really big dreams…
In 2014 after managing social media campaigns for Selfridges and Burberry I took a giant leap of faith and decided to start Lily England.

I was struggling to find pretty, good quality, cruelty-free beauty products that didn’t break the bank. I wanted to create beautiful, high quality products that solved problems with chic packaging at a wallet-friendly price.

On a sunny September 9th 2015 after a year of hard work, passion and commitment we launched and sold our first product - our Lily England Detangling Brush. Yippee! I still remember the moment of receiving our first batch of stock to our tiny flat in London and opening up and holding our product for the very first time.

- Cruelty free and vegan?
- High quality?
- Cute packaging?
- Aesthetically pleasing? ✔✔✔

Rose gold is the Lily England signature, you could say it’s our ‘thing’. You’ll always find a rosey glow.

Kayleigh xx

What people are saying about us...

“The quality of these brushes are what impressed me the most”
Hannah Maggs - Blogger & Youtube

I'm loving everything rose gold at the moment and having already bought other Lily England items I felt confident the eyelash curler wouldn't disappoint... And it didn't... Excellent quality. 

A stunning set of quality brushes which are crafted well and the bristles are extremely soft and silky. The makeup bag is an added luxury. Perfect, thank you. I couldn't ask for more from a set of makeup brushes.