Veganuary is upon us, where many pledge to go Vegan for a month, either for ethical reasons, environmental reasons or just to discover new, healthy foods. However, being Vegan isn’t just about the contents of your fridge, it’s about what’s in your makeup bag too. Whether you’re a vegan, veggie or just an animal lover, it is easier than ever to make conscious decisions when shopping for new beauty must-haves!

What is the difference between Vegan and Cruelty Free?

Vegan-friendly cosmetics are completely free of any animal by-products, such as beeswax, lanolin and milk. Cruelty free means that neither the product, nor the ingredients, have been tested on animals at any point in the development process. Something that is cruelty free may not necessarily be vegan, though many products can be both!

Here at Lily England we pride ourselves on being 100% Vegan and Cruelty Free, and we have compiled a list of our favourite animal-friendly beauty products for you to kick-start your Vegan lifestyle!

The Vegan Beauty Edit

Lily England Ultimate Makeup Brush Set 

It isn’t just Makeup and Skincare you need to consider when making the switch to Vegan products, with a number of brands using animal hair to create their makeup brushes. Synthetic brushes are not only the animal friendly alternative, but are also more hygienic, softer and easier to clean than natural bristles - win win!  Our Ultimate Brush Set has a mix 11 soft, high quality face and eyeshadow brushes so you can create endless looks. The insta-worthy rose gold and white design is on-trend and they come with a marble makeup bag to store them in when you’re on the move!
All of our Makeup Brushes are 100% Vegan, Cruelty Free and the gorgeous designs will be sure look glam on any dressing table - shop our full makeup brush range here.

Tarte Shape Tape Concealer
A staple in any makeup lover’s collection, this cult favourite is the perfect high coverage concealer, and good news - it’s also Vegan. It has a light, liquid consistency which will easily conceal any dark circles, blemishes or discolouration, with hydrating ingredients such as shea and mango seed butter it won’t dry out your skin, and with 30 shades to choose you definitely need this in your vegan makeup collection! 

The Ordinary Hyaluronic Acid Serum
Winter can wreak havoc on your skin and cause dryness. Arguably one of the biggest skincare saviours, hyaluronic acid is an amazing ingredient for hydration, and can hold more than 1,000 its weight in water. Many brands are now offering products with hyaluronic acid, but a firm favourite is from cult beauty brand The Ordinary, not only is this serum incredibly effective at hydrating and plumping the skin, with a purse friendly price, it is also 100% Vegan - totally guilt free skincare!

Lime Crime Venus XL Palette 
If you agree that bold is better, then Lime Crime should definitely be on your radar. Their makeup range is made up of beautiful rainbow eyeshadow palettes, bold liquid lipsticks and iridescent highlighters, all of which are 100% vegan! A firm favourite is the Venus XL Palette, with 18 pigmented eyeshadow colours in 4 gorgeous finishes; matte, sparkle, glow and metallic. Create endless looks, this palette will take you from day to night without fading or fallout.

Summer Fridays Jetlag Mask
Another product which has taken the skincare world by storm, with the likes of Kim Kardashian and Jessica Alba giving glowing reviews, this mask and it's ultra-hydrating properties has instagram going crazy. Formulated with green, plant based ingredients, this incredible mask transforms grumpy, dehydrated skin, whether you're jetsetting or suffering after a busy weekend. Thanks to a combination of nourishing vitamins, antioxidants and gentle exfoliating extracts, this soothing formula will leave you with an ultra-dewy, radiant complexion!

Good news for Vegan Tan-aholics, you don't have to give up your weekly fake tan ritual! There are plenty of animal-friendly fake tans on the market, and one brand which has everything you need for a bronzed-babe look is Isle of Paradise. Their range consists of tanning drops, gradual tans, instant tans and tanning mousse, so there's something to suit every tanning mood. Their tanning water is fantastic for quick and easy application,  with  colour correcting actives to even the skin tone and create a natural, streak-free glow. 

It's easy to forget that beauty tools may contain sneaky non-vegan ingredients, and hair tools are no exception. Many hairbrushes are traditionally made with boar-bristles, which makes them unsuitable for vegans. However, it's easy to make the switch to animal friendly alternatives! Lily England have a whole range of 100% vegan hair brushes, without compromising on quality. This round brush set is best for creating bouncy, voluminous blow-dries, with three different sized brushes for a totally customisable look, and sectioning comb for easy styling. With a gorgeous, on-trend rose gold and white colour way, you'll want to ditch your boring brushes immediately! 

Did you know? We are proudly 100% vegan and cruelty free 🎉
Need more Vegan Beauty inspo? Shop our full range of cruelty free, vegan beauty accessories and tools here.